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Photography Shoot For A New Clothing and Protein Shake Company

Recently, I was hired to produced a series of photographs for a local gym in my area. The gym has just ventured into their own line of clothing and fitness protein powders, they wanted to create a promote their new products with a high energy, attractive new campaign. Although I can’t release the photos to you just yet, I thought it would be a good time to discuss my process and set up for my shoot.


One of the most important aspects of doing promotional photographs are the models. It doesn’t matter if you have a beautiful location or thousands of dollars worth of gear. A bad model will create a bad picture. I’m found two models, male and female who I thought represented the market of the gym that I was working with, young, career-oriented people. As professionals, these two models knew exactly how to pose for the camera and give me the looks I needed to completely my job. This let me focus on more technical aspects of my shoot.


reference imagesI had three strobes with me: One soft-box, and two bare strobes. Because they wanted dramatic lighting, I placed the softbox above my model and rim lit them with the bare strobes. This gave my a really grungy look but definitely matched my reference images (See right). I will be aiming to have a little more light on the front side of the image, but you get the idea.


As for lenses, I used my trusted Canon 24-70 f2.8 on my 5d body. I find that this particular lens gives me a lot of freedom to move around and work in a variety of different spaces. I’m not overly concerned about the lens I use, I want to make sure my photo is lit correctly and that the model is performing in a believable manner. Back in when I started, I couldn’t tell you the number of times I’ve worked with inexperienced models, and to no fault of their own, the clients weren’t happy with the end product.

If interested in protein powder check out this wiki article. For general exercise (both male and female), fitness and healthy living tips check out

Image provided by Ian Carroll

Slow Motion Photo-booths. Is slow-mo the new thing?

With the release of cameras such as the new “Go Pro” the slow motion world is no longer out of reach for us every-day filmmakers. These tiny cameras are capable of producing high definition footage at 120 frames per second. Even the regular cameras we use for our shoots are producing fantastic footage that wasn’t possible 5 years ago. The Digital SLR revolution and the high end digital cinema cameras have made it possible to create some stunning work.

A trend that is picking up steam are these slow motion photo-booths. We can see why. It’s a fairly easy process. You’ll need a backdrop, props (hats, bubbles, silly string, etc.) and a camera that can shoot 60 frames per second or 160 frames per second. The slow the better. Get guest’s to participate in the photo-booth, get them to do silly things, play some music for them, give them fun props. Remember, you don’t really need much footage as you’re going to slow it down in the editing room. Remember, people are going to feel way more comfortable as the night goes (they’ll be drunk).

So why are people doing this? What’s the point? Well, if you’ve ever those videos of people getting hit my water balloons in slow motion you’ll notice something… it’s hilarious!

Things don’t look like people would expect them to when it’s completely slowed down. Don’t believe us? Watch this video: | 502: Bad gateway

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